Slim Chickens

Slim Chickens

The Brief

When Slim Chickens was planning the launch of its first Bristol restaurant in Cabot Circus, they called in Purplefish to spread the news across the city.  There were two key objectives for the launch, one was to raise awareness of the arrival of Slim Chickens to Bristol, and the second was to generate downloads of the Slim Chickens app to deliver further engagement for the brand.

The Work

We created and delivered an exciting integrated launch campaign to put Slim Chickens on the Bristol food map, which included a VIP launch event, a programme of restaurant events across launch weekend and a full media and social media campaign roll out.

The Impact

A reach of 72.7 million was achieved through the communications programme

Coverage across national, regional, broadcast, onlines and influencers including The Guardian, The Times, The Daily Mirror, BBC, ITV, Bristol Post, Western Daily Press and The Breeze

A targeted profile and interview programme supported the organiser’s key messages for the event

Social media management across launch period and event duration meant content uploaded live from the festival

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