Bristol Light Festival
Bristol Light Festival
The Brief
Purplefish was commissioned by Bristol City Centre BID as the communications agency for the inaugural Bright Light Festival in 2019. The Bristol Light Festival showcased renowned international light artists alongside Bristol talent across six carefully selected locations to create a trail through the city centre. At each location, visitors were able to see, experience and enjoy light art installations that visiting the South West for the first time as well as brand-new installations created exclusively for the Bristol Light Festival. The PR and social media campaign for this first event needed to engage with people across the South West by showcasing the fantastic light installations and light artists that would be seen in Bristol, and to celebrate this spectacular light event on a national scale.
The Work
Working closely with the event’s organisers, Bristol City Centre BID and the event’s creative producers, we created a communications programme that used the stunning visuals of the light installations and the stories of their artists to capture the imagination of media and influencers.
To launch the event, we used teasers of what was in store to create photo opportunities and boost media interest. We managed all media and influencer engagement throughout the festival weekend and delivered social media content as live updates from across the event.
The Impact
A reach of 72.7 million was achieved through the communications programme
Coverage across national, regional, broadcast, onlines and influencers including The Guardian, The Times, The Daily Mirror, BBC, ITV, Bristol Post, Western Daily Press and The Breeze
A targeted profile and interview programme supported the organiser’s key messages for the event
Social media management across launch period and event duration meant content uploaded live from the festival